During 2014 North Nias has seen an increase in visits from potential investors and tourism developers. Some of these visits have been part of a wider Nias Island familiarization trip, others have been specifically focused on North Nias. A few years ago, not much was known about North Nias, and the local government was busy with the re-building efforts after the 2005 earthquake. Since 2010 most of the rebuilding has been completed and local authorities have been focusing on economic development. Part of this effort has been aimed at spreading the word that North Nias is open for business. It is a beautiful and accessible part of Indonesia that deserves more attention from the tourism industry. The product already exists; paradise islands, tropical beaches, friendly people and a unique culture. North Nias is also reasonably accessible, a few hours travel away from major international travel hubs like Kuala Lumpur and Indonesia. What is lacking is facilities and means and skills to develop them; there is currently very little accommodation of international standard available on Nias Island. Very few local people have any experience of the tourism industry, which means that even if they had the means to build lodges and resorts, they would not be able to operate them effectively. This is where outside investment and experience comes in. North Nias needs experienced professionals to assist with the development of a sustainable tourism industry. For this reason the North Nias government places huge importance in developing contacts with potential investors.
On this occasion representatives from the Seychelles Tourism Asia Global Business Partners visited Toyolawa beach in North Nias. Toyolawa encompasses a large part of the north-west corner of Nias. It is government owned land, which until now has been used as a coconut plantation. Due to this locations natural beauty and long beach, potential investors are usually taken to this location as part of the tour of North Nias tourism sites.